BBC News

Media forms- What techniques are used to establish the genre?
 The genre of the text is politics as it deals with political affairs and informs the audience. The title sequence used in the beginning is an image of a globe rotating this connotes the BBC bringing new from all over the world and how the institution is globalised. The voice over used to commentate on the visuals anchors the viewers to let them know what’s happening. Furthermore the commentator is a male voice so this enforces the patriarchal ideology as it’s empowering and dominant. For the first 1:20 it talks about the headlines so it tells us the summary of what the news is going to cover, and the main story is focused more on in the headlines, for this example it’s about Rupert Murdock and the phone hacking scandal. Again the news presenter is male also white with a British accent so it enforces the institution to be white and British which is 85% of the UK’s ethnic background.

Representation- How are people represented in the extract?
The presenter in this extract is put forward to be formal and business like, as oppose to wearing jeans and a t shirt which the audience would not take serious. Even though the news is suppose to be giving unbiased views but really, by the way they phrase words and the news they let in tells us the way we should think by injecting the information giving our political views (hypodermic syringe).

Institution- How is this text typical of BBC output?
The non-diegetic sound in the title sequence is typical for the institution because its the same theme tune everytime the BBC want to broadcast the news. Therefore the consumers are able to recognise the brand from listening to the sound on its own. Also they’re able to manipulate the text by choosing what goes into the broadcast and what stays out as they’re the gatekeeper (Galtung and Ruge) giving us our views.